About Us

At Rugged Threads Co., we're not just creating apparel; we're forging an identity.

Founded by the Diesel Podcast Team, our roots lie in the camaraderie of the open road, the whispers of the wild, and the community spirit of those who tune in to our voices. We speak to the adventurers, the tinkerers, the dreamers, and the doers.

The Diesel Podcast was established in 2016 by two best friends with a shared love for diesel-fueled adventure. What started as a passion project has since roared to life with over 600 episodes, 20 million downloads, and an entire team focused on captivating listeners with the rumble and resilience of the diesel lifestyle.

Inspired by the unwavering spirit and camaraderie of our community, we launched Rugged Threads Co. to dress the daring and the relentless—the fabric of the diesel world. We honor the hardworking souls, the fearless trailblazers, and the spirited weekend warriors. Every turn of the engine, every conquered mile, and every tale spun finds a home within our brand. Rugged Threads Co. isn’t just about the clothes we make—it’s about the stories they'll tell. 

With the Diesel Podcast Team at the helm, we craft each piece with the same authenticity and grit that you’ve come to expect from every episode. Curated by voices you've grown to trust, designed for the life that beats in your chest - Rugged Threads is the call for those who carve their own trail.

 

We're here for the journey, and we invite you to be a part of it.

 

-The Rugged Threads Team